Advertising Tip #1
Use emotion in your advertising! 75% of all buying decisions are based on emotion, not logic. Watch any major national advertising campaign for proof of this theory.
Advertising Tip #2
“That’s the way we’ve ALWAYS done it!” is the death of any business. Review your business plan and marketing every quarter, not every year! Be flexible!
Advertising Tip #3
Advertise to reach your target buyer, not to please yourself. Step away from your biases and be ready to take an outsider’s view of your business.
Advertising Tip #4
Don’t put all of your advertising dollars in “cheap”…you’ll get what you pay for. VALUE is important in ANY advertising decision. Leave “cheap” for your competitors!
Advertising Tip #5
Be steady…be consistent. Huge fluctuations in your advertising can also mean fluctuations in your business. Your marketing needs a “steady hand”…let RPM help!
